Comparing Google vs. Facebook – Is Facebook Trying to be the Next Google?
By now it is very evident that Facebook organic reach is declining. This is even accepted by Facebook in a news release by Brian Boland (Ads Product Marketing team at Facebook) on June 5, 2014. Although the reasons given by Brian are like weeding out spammy and non-engaging content, but, we all know the real reason behind this deliberate decrease. Facebook wants to earn more from their ads and that is the reason why this free ride for businesses is over and they need to pay more for customer attention.
This move from Facebook is very similar to what Google always do with their SEO and pagerank. Google changes its search algorithm around 500 times each year. While most of these changes are minor, Google occasionally rolls out a major algorithm update (such as Google Panda 4.0) that affect search results in significant ways.
So why does Google change their algorithmic pagerank so often?
One reason which they claim is to prevent spammy SEO tricks, but, another reason which everyone understands is Google Adwords i.e. advertising money. Google made $14.04 billion of advertising revenue, as per their first quarter results of 2014.
Just think, aren’t the reasons given by Facebook and Google very similar?
Well, yes they are. Not just this, Facebook even recommended brands to consider paid content distribution in order to avoid the new organic limitation. Facebook claimed advertising revenues of $2.2 billion in the first quarter of 2014. But according to Social Bakers’ 2014 First Quarter Ad Report, now, 92% of social marketers report that they are using Facebook for advertising. So, just wait for the results of the next quarter and you will see how well they have done.
So question is “Is Facebook trying to be the next Google?”
I would say yes. What’s your opinion?